What is Google My Business?
Google My Business (now known officially as a Google Business Profile) is a free tool that lets you manage how your business appears in Google. This can include details of products, your location, and displaying in local searches. Whether you have an actual shop, or a business that covers a wider area, your Google Business Profile will help people find you.
Not all business owners are aware of what Google Business is, or how important it can be for improving local search results. In our courses we will show you how to set up your profile, upload photos, create posts, etc. It’s almost like having an extra social media account, but with extra benefits.
Verified businesses on Google are twice as likely to be considered reputable by users.Google.com
What does your business look like on Google?
Imagine your potential customer lives 15kms away in the next village. They’ve heard great reviews, and they’re trawling the internet looking for exactly what it is you offer. If they search for you on Google, what are they going to find?
If you search for Espoir Nature this is one of the entries you will find – their free google Business website. Check it out, and just see how much information there is available about this business. And that is only a small part of it. Maintaining your online presence on Google can help potential customers find your products and services. It can also display customer reviews, opening hours and directions to your shop or business location.
Not only does your Google account help your customers locate your business, but it also helps you find out more about your customers. Did they look for directions, view your website? What keywords did they use to search for a business like yours? (You can use the keyword search results to help with your website SEO).
Win / Win
One other thing to note as well is that although you can set up a free single page website using your Google account, you can also link your main website to it. So you actually have a win / win situation. Not only the additional bonus of displaying higher in local search results, but pointing customers to your existing business website.
Course overview and pre-requisites
- What is Google My Business?
- Google Business benefits & SEO tips
- Creating content – posts, events, offers, services, photos
- Google Insights
65 € per hour
Evaluation methods :
Throughout the course you will take various tests to ensure that your learning is in line with the content of the course: Multiple choice questions, role-playing exercises, dictations, comprehension tests, etc. At the end of the course, you will take a test to see how much you have learned. You will then be issued with a training certificate containing an assessment and our recommendations.
Our training courses are accessible to people with disabilities.
All courses are accessible to all and are adapted to your level. As most of our courses are given online, it is essential to have access to the internet.
The duration of our training courses is variable and depends on your level, your time and your budget.
Teaching method :
We practice two types of teaching approaches; the active and experiential method where you are the actor of your training with a role play, or a project to be carried out. We also give lectures that we validate with exercises.
Access time :
Between 1 and 4 months depending on the financing of your training.
Test at the beginning of the course :
Before starting a training course, we will have you take a test. The aim of this test is to find out your starting level, your expectations regarding the training, and to be able to adapt your training to your specific needs.
Important : before signing up for any of the courses or services, please ensure you have read and understood the General Conditions of Sale.
We won’t lie to you. There is plenty of Google support out there that will show you how to set up your GMB account yourself. But with your funding you can set it up quicker, with an experienced helping hand from us. To take away some of the donkey work, we also offer a GMB set up and management service. Where we set the whole thing up for you, per your instructions. We can also manage it for up to 3 months while you get on with running your business. Surely, that’s a win/win/win situation, isn’t it?
* Google My Business is now officially known as Google Business Profile. Our training and services documentation will be updated accordingly.