Courses & Services

Our Training Courses & Business Services

Mix training courses with specialist business services

bite-sized training courses and business services - Image credit - sebastian-coman-photography-unsplash
Mixing savoury and sweet

Here at Formation Espoir Nature, like the majority of our customers, we are small business owners who lead busy lives. Juggling family life with business deadlines means spare time is limited – and very precious. When we starting thinking about what we could do to help you, our first thought was time-management. Your training courses need to fit easily into your busy schedules. So we have split them down into more manageable, bite-sized pieces.

That’s why we think that choosing your training is like having the perfect Afternoon Tea. Lots of tasty, individual sweet and savoury dishes prepared especially for you! Think of the savoury items as your lessons, and the sweet treats as the social media and website services we offer. And if you are eligible for the training funding, then all of this could be free.

What we can do for you and your business

searching for you on social media

Business Impact Assessment

Our combined social media and website review gives you unbiased feedback on all your online touch-points. It’s an ideal first step to find out what you are doing well, and what could be improved. And it’s a great way to ensure that you tailor your training or services to the ones that will make the biggest business impact.

What’s on offer

The following is a list of some of the training and services that we currently provide. These are updated on a regular basis, so check back now and again to see what’s changed. Occasionally we will also include more specialist training, provided by experts in their field. Full details of these sessions will be shared on our Blog and Facebook page.

Languages

Whatever your personal or business goals, having lessons with an experienced, native French teacher is the best way to achieve them. We can also help if you want to improve your English, or need help translating your site content. It’s all part of the comprehensive language training and services that we offer.

  • French or English
  • All levels – beginner, intermediate advanced
  • Website translation

Social Media

Trying to understand the world of social media marketing can be time-consuming, and hit and miss – unless you know exactly who your target audience is and where to find them. Our professional marketing expert can teach you how to build a great following – and keep them interested.

  • Social for Business
  • Targeting your Market – Demystifying the ‘ideal client’
  • Creating Content
  • Social Media Strategy
  • Writing for social media
  • Psychology for Social Media Marketing – the basics
  • Psychology for Social Media Marketing – beyond the basics

Web Design

Choose whether you use your funding to create or update your own website, or ask our web design experts to do it for you. If you choose a web designer, we also include supporting documentation. So you know how to update content, add new images, blogs, etc., as well as understand how to back up your site and upgrade plug-ins.

  • Steps for setting up a website
  • Search Engine Optimisation (SEO)
  • Pages vs Posts
  • Creating the perfect Homepage
  • Managing and updating your website
  • Website analytics
  • Responsive Website Design
  • Web Design – Do’s and Don’ts

Already have your own business website? Not a problem. You can enhance your web design skills to upgrade your website, and create an amazing customer experience.

How to make Google work for your business

A survey done by Bright Local found that with Google My Business (GMB), the average business receives 1,009 customer searches each month, with 84% of these coming from discovery searches, and the remaining 16% from direct.

Business2community.com

Google for Business

Similar to the Web Design courses, we can also provide funded expert services to set up your Google profile for you. Additionally, we can manage the account for 3 months while you get to grip with creating great content. Google My Business can seriously improve your local search results. But you’d be surprised how many business owners don’t take advantage of it.

  • What is Google My Business?
  • Google Business benefits & SEO tips
  • Creating content – posts, events, offers, services, sales

We have already set up several business profiles on Google. If you want to know more, just get in touch and we can provide you with some additional local business info and insights.