Web Design

Why your business needs an online shopfront

business website open all hours 24/7

How do people find you?

If you want to grow your business by being in front of the right audience, you need to be found online. They know you can solve their problem, but they don’t know how to get in touch. No-one has a phone number or an email. So what happens? They go to your competitor. He has a business website, and today he has taken your business. And even if he isn’t as good as you, it doesn’t matter, because he can be found online 24/7.

Customer expectations

Having your own business website means that your shop is open 24 hours a day, 365 days a year. Nowadays, and especially since the pandemic more and more people are shopping online. They’re looking for the right products, great customer service, and recommendations they can trust. The best way to meet your customer’s expectations, and be open all hours, is to have your own business website.

managing social media and a business website

How social media can help

Social media is great for advertising your business, as long as you know which apps your target audience visits regularly. You also need to know what time they like to browse, and the kind of media they prefer – texts, blogs, video, podcasts, etc. Unfortunately not all the social media platforms provide an option for your customers to buy your goods and services. So even if they love your products, how can they buy them? And if they work shifts, can they phone you 24/7 to ask a question, or place an order? No, I didn’t think so.

What social media is perfect for is driving people to your website, where they can browse and shop any time they want.

Account hacked

The problem with Social Media is you don’t own it. You are at the mercy of Facebook and Instagram developers who think your business page needs some new features. You just get used to it and they change it again. Worse still is if your account gets hacked. Maybe the kids use your mobile to play games. Or you did one of those hilarious quizzes that tells you what your name would be if you were a dog. Whatever the root cause, you report it, and your account gets locked. You can’t access your business page, message your followers, or get access to your shop. Best case is that you only lose a couple of days while it’s resolved. Worse case, you have to rebuild your social media business account from scratch.


While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.

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Think ‘shopfront’

Wherever you share the link for your business website, inevitably it will navigate the visitor to your homepage. So imagine it’s your shopfront. When we’re window-shopping there has to be something of interest to encourage us to go into the shop. Think about some of the best physical shopfronts you have ever seen. Hamleys in London for example. How many months planning goes into creating their Christmas theme? And remember, when it comes to homepage design, less is more. Your customer’s don’t want to see a cluttered window. They want to see straight away what you are selling, and a quick and easy way to get it.

business website - homepage is your shopfront
Less is more

Showcase your skills

Your website can not only display your products and services with images and text, but also with short video tutorials, or downloadable brochures. You can also highlight your qualifications, customer reviews and all the features that will show your website visitors that you can help them achieve their goal. The more time your customers spend viewing your website, the more time you have got to influence their decision to get in touch with you, or place a valuable order.

How to get started

Now that you’ve understood why you need to have a website, how do you get started? First, choose a web hosting service. There are several companies that provide both domain and hosting services. You also need to register a domain name. Ideally, your domain name should be that of your business, or reflect what it is that you do. It should be catchy and easy to remember. Use a web hosting service that has a good reputation. Choose one that can accommodate changes quickly and cheaply. This will come handy when your business expands, or if you want to make important updates.

Website Design

Website design is not as simple as you may think. Your website template must be easy to navigate (user-friendly) and not look like your competitor’s website. Having a well designed website is critical if you want to increase sales, and grow your business. Along with your social media accounts, it gets you in front of the right target audience, telling your story and promoting your offerings. Website design doesn’t have to cost you a lot of money, not if you use your training fund. Whether you are creating a new site, or want to improve your existing one, Formation Espoir Nature is here to help. We offer a range of courses to help you build your own website. In addition, we also provide website services from reputable professionals who can do the design and build for you. So you can get on with your life, while we get on with building your online business.

Our Courses and Services

Choose whether you use your funding to create or update your own website, or ask our web design experts to do it for you. If you choose a web designer, we also include supporting documentation. So you know how to update content, add new images, blogs, etc., as well as understand how to back up your site and upgrade plug-ins.

  • Steps for setting up a website
  • Search Engine Optimisation (SEO)
  • Pages vs Posts
  • Creating the perfect Homepage
  • Managing and updating your website
  • Website analytics
  • Responsive Website Design
  • Web Design – Do’s and Don’ts

Course information and pre-requisites

Rates : 

65 € per hour

Evaluation methods :

Throughout the course you will take various tests to ensure that your learning is in line with the content of the course: Multiple choice questions, role-playing exercises, dictations, comprehension tests, etc. At the end of the course, you will take a test to see how much you have learned. You will then be issued with a training certificate containing an assessment and our recommendations.

Accessibility :

Our training courses are accessible to people with disabilities.

Pre-requisites :

All courses are accessible to all and are adapted to your level. As most of our courses are given online, it is essential to have access to the internet.

Duration :

The duration of our training courses is variable and depends on your level, your time and your budget.

Teaching method :

We practice two types of teaching approaches; the active and experiential method where you are the actor of your training with a role play, or a project to be carried out. We also give lectures that we validate with exercises.

Access time :

Between 1 and 4 months depending on the financing of your training.

Test at the beginning of the course :

Before starting a training course, we will have you take a test. The aim of this test is to find out your starting level, your expectations regarding the training, and to be able to adapt your training to your specific needs.

Important : before signing up for any of the courses or services, please ensure you have read and understood the General Conditions of Sale.

Already have your own business website? Not a problem. You can enhance your web design skills to upgrade your website, and create an amazing customer experience.

Don’t ask why your business needs a website, ask why not!

Image credit – Charlie Firth on Unsplash